Pétur Pétursson is a dairy technician and a sincere fan of the Icelandic cow breed and their products. The idea for the first Icelandic cream liqueur came to him when he had dinner at an Italian farm where the farmer produced his own cream liqueur. 

He then started to experiment at home in the kitchen to find the perfect recipe for the one and only Icelandic cream liqueur. The recipe took years to perfect, but finally, in 2021 the final product was launched.